Why enterprises should apply for trademark registration? ? China's current "Trademark Law" follows the principles and apply the principle of earlier registration, so-called registration principle refers to trademark rights acquired by registration, regardless of whether the use of the mark, provided that they meet the provisions of the Trademark Law, approved and registered by the Office After that, the applicant shall obtain the exclusive right to the trademark, protected by law; to apply the principle of earlier refers whoever who gets the exclusive right to apply for the trademark. Therefore, even if a trademark has been used for many years, if not timely application for registration, will be lost because someone was first filed registration opportunity to get the exclusive right to the trademark. China's trademark examination and substantive examination to review the form of the two processes. 1, the form of review through formal examination, the applicant in accordance with the procedures in place and fill in the application form, the Trademark Office issue a "notice of acceptance", can be marked with a sign that is registered in the "TM" in the upper right corner. (Processing time approximately: 1 month) 2, after substantive examination of trademark applications in the form of reviews on substantive review. After substantive examination, who meet the relevant provisions of the "Trademark Law" trademark application, the Trademark Office shall preliminary approval and make an announcement. (Notice takes about: 10 months or so) to reject the application, issue to the applicant "Notice of Rejection." Trademark Office considers applications for trademark registration can be revised, given a "review of the submissions." Applicants to be answered within the time limit, the Trademark Office to continue to examine. ? After reviewing the preliminary approval of the trademark by the Chinese Trademark Office announcement in the "Trademark Notice" on. Since the date of the announcement, within three months, a person can China Trademark Office to challenge the preliminary approval of the trademark. No objection or decided that the opposition is not established by the China Trademark Office approved the registration, trademark registration issued, and shall be published in the "Trademark Notice" on; it is decided that the opposition is justified, not approved for registration. ? (Certification Time: about 1 year) use of the trademark should be noted that the process of trademark registration, registration mark that is not marked "R" in the upper right corner of the trademark, but can be marked with a sign that is registered in the "TM" in the upper right corner. Trademarks are applying in recent months can not be queried, this is one of the risks of trademark registration exist. Since the date of the announcement, within three months, a person can China Trademark Office to challenge the preliminary approval of the trademark